Zip Online goes live!
Tuesday, 28 April 2009
Following extensive research and scoping, including
input from key clients and Team Members "At the coal-face" of
Customer Service, iconic Aussie brand and inventors of Instant
Boiling Water, Zip Industries are delighted to announce the launch
of their new site!
"Zip Online is designed to allow users to
'self-surf'."
Architects, Designers and other key clients can
find downloadable files and new product info. Retail consumers can
find product images, videos & PDFs - all within three clicks
(even less if they're registered users - see below)
With shallow Information Architecture (IA) and
full site-search functionality, Zip Online is designed to allow
input from inside and outside the organisation, and to grow
organically with time, tracking each new design from conception to
launch and out into the marketplace.
The Internet is Diplomatic
"Before choosing a product, Internet Users
want to learn more about a company- not just what the Marketing
Dept wants to tell them!", says Zip Multimedia Mgr Matt
Dale. "With Zip Online they can compare our story with that of
our competitors. See where Zip products are used, who endorses
them, where they are made, who owns the company, how long we've
been around, etc"
"The main point of difference between Zip
and our competitors is that we've been doing this a really, really
long time" says head of Product Training, Glenn Moore.
"We're constantly hearing from people with Zip Water Heaters they
bought from us decades ago. They call to say the unit has just
broken down for the first time and they want to get spare
parts!"
"What's great about this story is that some
of the guys who designed those brilliant old units have a say in
designing our state-of-the-art digitally operated Instant Boiling
Water units today! In other words, we know what we're doing, we've
been doing it the longest, and our products are built to
last!"
Choose for yourself
As a prospective buyer, the internet gives you
the chance to pick & choose from a much more informed
standpoint than ever before. This is great news for Zip Online.
"Zip have a proven track record - it's likely we gave your
great grandparents Instant Hot Water in the forties" says
Sales & Marketing Director Alan Butler. "We're Australian
owned and made, and unlike our competitors - especially in Instant
Boiling Water, which we invented in the 70's - we bring decades of
experience into every product we make. Then we back it with the
best warranty and largest fleet of dedicated support vehicles in
the Boiling Water industry!"
These are some of the things you can learn for
yourself when you have access to a resource like Zip
Online. Once you do, we think you'll have a hard time choosing any
other brand than Zip!
**********
Here's where we've come from: Zip online 2005...
2006-2009...
Zip online today...
